Labelmaker Privacy Policy

as of January 5, 2020

Privacy and security are of utmost importance to Labelmaker and we strive to ensure that our technical and organisational measures in place respect your data protection rights.

This Privacy Policy describes how we manage, process and store personal data submitted in the context of providing our services. “Personal data” refers to any information relating to an identifiable individual or his or her personal identity.


In subscribing to our services or filling in a contact form on our website ( or other sites owned by Labelmaker, you agree and accept that we may gather, process, store and/or use the personal data submitted in accordance with the rules set forth below.

By giving your consent to us, you also retain the right to have your personal data rectified, to be forgotten and/or to be erased.


1. Identity and contact details of the data processor

Personal data is collected on our website by Labelmaker SAS, a company under registration under the laws of France, and having its main office at 43 boulevard Auguste Blanqui, 75013 Paris, France.

2. Data collected on the add-on and the site

When you use our services, the following data is collected and managed: your email address, metadata about your merger campaign (as explained below).

By subscribing, we may also ask you for the following information: first name, last name, Intracommunity VAT number where applicable, postal address, country, telephone number, IP address(es) and domain name.

By using our services, some data is collected automatically by reason of your activity on the site (see paragraph on cookies below).

The data submitted does not include any sensitive personal data, such as Government identifiers (i.e. social security, driving licence, or taxpayer identification numbers), complete credit card or complete personal bank card numbers, medical records or particulars connected with applications for care or treatment associated with private individuals.

3. Data collected at each label merge

With each merger, only a subset of information are stored in our secure servers. Such information are called metadata and contain the followings:

This is the exhaustive list of information that are saved at each merge. As seen above, list of your recipients are not transmitted to our server, nore any other information not listed herein.

4. Purposes of processing and legal basis

The principal purpose of collecting your personal data is to offer you a safe, optimum, efficient and personalised merger experience. To this end, you agree and accept that we may use your personal data to:

We use the personal data submitted to us only in accordance with the applicable data protection legislation.

For our clients who have signed up on our website, we processes your personal data for the performance of the contract between us to provide our services.

For our newsletter, use case studies and marketing material sign ups, we process your personal data based on the express consent you provide for this specific purpose.

5. Newsletter and marketing emails

For those of you that have expressly opted in to receive our Labelmaker newsletter, you are easily able to unsubscribe by following the “unsubscribe” links included in every email.

6. Testimonials

Labelmaker publishes a list of Customers & Testimonials on its site with information on our customers’ names and job titles. Labelmaker undertakes to obtain the authorisation of every customer before publishing any testimonial on its website. If you wish to be removed from this list, you can send us an email to and we will delete your information promptly.

7. Third party disclosures

Personal data relating to you collected on our website are destined for Labelmaker’s own use and may be forwarded to Labelmaker’s partner companies so that we may obtain assistance and support in the context of carrying out our services. Labelmaker ensures that it has in place clear data protection requirements for all of its third party providers.

Labelmaker does not sell or rent your personal data to third parties for marketing purposes whatsoever.

In addition, Labelmaker does not disclose your personal data to third parties, except if: (1) you (or your account administrator acting on your behalf) requests or authorises disclosure thereof; (2) the disclosure is required to process transactions or supply services which you have requested (i.e. to check you are employing best practice in your mailings or for the purposes of processing an acquisition card with credit-card issuing companies); (3) Labelmaker is compelled to do so by a government authority or a regulatory body, in the case of a court order, a summons to appear in court or any other similar requisition from a government or the judiciary, or to establish or defend a legal application; or, (4) the third party is a subcontractor or sub-processor of Labelmaker in the carrying out of services (for example: Labelmaker uses the services of an Internet provider or a telecommunications company).

8. Your data protection rights

In accordance with the French Data Protection Laws and the European General Data Protection Regulation 2016/679 (GDPR) you have a right of access, correction and removal of your personal data which you may exercise by sending us a support ticket directly on the support chat (either on the website or on the app) or, by sending an email at Your requests will be processed within 30 days. We may require that your request be accompanied by a photocopy of proof of identity or authority.

You are also able at any time to modify personal data by logging into your account and clicking on “User Settings”.

9. Cookies/Tracking

As a general rule, Labelmaker uses cookies and tracking to improve and personalise its Website and/or measure its audience. Cookies are files saved on your computer’s hard drive when browsing on the Internet and in particular on our site. A cookie is not used to gather your personal data without your knowledge but instead to record information on site browsing which can be read directly by Labelmaker on your subsequent visits and searches on the site.

You can choose to decline acceptance of all cookies, but your ability to browse certain pages of the site may be reduced. The cookies used by Labelmaker are intended to enable or facilitate communication, to enable the services requested by users to be supplied, to recognise users when they re-visit the site, to secure payments which users may make, to register the language spoken by users or other preferences necessary for the service requested to be supplied.

Labelmaker also uses analytics and tracking tools to measure website and digital data to gain customer insights, to carry out analyses on browsing experience so as to improve content, and to send targeted advertisements.

By default, cookies are not installed automatically (with the exception of those cookies needed to run the site and Labelmaker’s services, and you are informed of their installation by a banner). In accordance with the regulations that apply, Labelmaker will require your authorisation before implanting any other kind of cookie on your hard drive. To avoid being bothered by these routine requests for authorisation and to enjoy uninterrupted browsing, you can configure your computer to accept Labelmaker cookies or we are able to remember your refusal or acceptance of certain cookies. By default, browsers accept all cookies.

When you access third party sites directing you to our website, or when you are reading integration or social media links, cookies can be created by the companies disseminating these links. These third parties may be able to use cookies in the context of Labelmaker’s services (partners or other third parties supplying content or services available on the Labelmaker site) and are responsible for the cookies they install and it is their conditions on cookies which apply. Labelmaker assumes no liability in regard to the possible use of cookies by third parties. For more information, you are advised to check the cookie policy directly on these third party sites with regard to their use of cookies.


In the context of using our services, namely creating labels and badge names, Labelmaker has access to some information contained in the spreadsheet you created inside Google services (namely Google Spreadsheet and Google Docs).

This data is not stored on our secure servers, but is processed on Google services directly. Only a limited part of such data (namely metadata) are transmitted to our secure servers, with a limited list of people that are authorized to access such data, in particular for the purpose of providing support services.

You are easily able to recover, modify and or delete such information, at any time, by notifying us. Once such data are removed from our servers, we are unable to retrieve them.

In no case does Labelmaker sell, share or rent out any of your information to third parties, including but not limited to contacts list, nor does it use them for any purposes other than those set forth in this policy. We will use the information from your Google Account only for technical requirements and for the purposes of providing you with customer support services.

As creator of the contact lists and associated mail campaigns, you are considered the data controller within the meaning of the GDPR, and Labelmaker is acting only as a data processor. In this capacity, you are responsible in particular for:

If a recipient of your emails sent via our services requests us to modify or delete his/her personal data, we will honor that request after proper verification and will inform you of it.


Labelmaker collects your personal data for the requirements of carrying out its contractual obligations as well as information about how and when you use our services and we retain this data in active databases, log files or other types of files so long as you use our services.

Labelmaker only stores your data for the time needed to provide to you our services, and in no event no longer than 3 months after closing your account (unless otherwise required by law). You are able to access your personal data for as long as you hold an active account with us and for a period that varies depending on the type of data concerned. Your event data (statistics, for example), will be deleted every 13 months during active use of your account. Other data may be deleted at any time during active use of your account in accordance with the provisions set forth above.


The host servers on which Labelmaker processes and stores its databases are located exclusively within the Google infrastructure, in European Union and United States of America.

Labelmaker will inform you immediately, to the extent we are legally authorised to do so, in case of any application or order originating from an administrative or judicial authority relating to your personal data.


Within the framework of its services, Labelmaker attributes the very highest importance to the security and integrity of its customers’ personal data.

Thus and in accordance with the GDPR, Labelmaker undertakes to take all pertinent precautions in order to preserve the security of the data and, in particular, to protect them against any accidental or unlawful destruction, accidental loss, corruption, unauthorised circulation or access, as well as against any other form of unlawful processing or disclosure to unauthorised persons.

To this end, Labelmaker implements industry standard security measures to protect personal data from unauthorised disclosure. In using industry recommended methods of encoding, Labelmaker takes the measures necessary to protect information connected with payments and credit cards.

Moreover, in order to avoid in particular all unauthorised access, to guarantee accuracy and the proper use of the data, Labelmaker has put the appropriate electronic, physical and managerial procedures in place with a view to safeguarding and preserving the data gathered through its services.

Nothwithstanding this, there is no absolute safety from piracy or hackers. That is why in the event a breach of security were to affect you, Labelmaker undertakes to inform you thereof without undue delay and to use its best efforts to take all possible measures to neutralise the intrusion and minimise the impacts. Should you suffer any loss by reason of the exploitation by a third party of a security breach, Labelmaker undertakes to provide you with every assistance necessary so you are able to assert your rights. Moreover if, by some exceptional case, the direct loss incurred arose due to fault or gross negligence by Labelmaker, you will be able to seek compensation within the limit of liability referred to in our Terms of Use.

You should keep in mind that any user, customer or hacker who discovers and takes advantage of a breach in security renders him or herself liable to criminal prosecution and that Labelmaker will take all measures, including filing a complaint and/or bringing court action, to preserve the data and the rights of its users and of itself and to limit the impacts.


Labelmaker reserves the right to update this Privacy Policy at any time, in particular pursuant to any changes made to the laws and regulations in force. Any modifications made will be notified to you via our Website or by email, to the extent possible, thirty (30) days at least before any changes come into force. We would recommend that you check these rules from time to time to stay informed of our procedures and rules relating to your personal information.


If you have questions, you can email us at Data Protection Officer directly at: or by mail to: Labelmaker SAS, Attn: Data Protection Officer / Legal Department, 43 boulevard Auguste Blanqui, 75013 Paris, France.